Trends in the Crowdfunding of Educational Technology Startups

Autor/inn/en	Antonenko, Pavlo D.; Lee, Brenda R.; Kleinheksel, A. J.
Titel	Trends in the Crowdfunding of Educational Technology Startups
Quelle	In: TechTrends: Linking Research and Practice to Improve Learning, 58 (2014) 6, S.36-41 (6 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	8756-3894
DOI	10.1007/s11528-014-0801-2
Schlagwörter	Educational Technology; Trend Analysis; Fund Raising; Publicity; Grantsmanship; Content Analysis; Entrepreneurship; Financial Support; Public Relations; Best Practices; Program Descriptions; Innovation + Suchen Sie Ihr Suchwort? Unterrichtsmedien; Trendanalyse; Fundraising; Spendensammlung; Inhaltsanalyse; Unternehmungsgeist; Finanzielle Förderung; Public relation work; Öffentlichkeitsarbeit
Abstract	This article presents an analysis of active crowdfunding campaigns posted on ten crowdfunding platforms in May 2013 to provide a glimpse of the recent trends in the crowdfunding of educational technology startups. We describe the characteristics of the most successful crowdfunding campaigns in educational technology and identify the most popular crowdfunding platforms. This research provides important implications for educational technology entrepreneurs. Top performing educational technology fund raisers tend to a) request a modest but reasonable amount for each phase of the project, b) focus on the informal, out-of-school, rather than formal contexts of learning, c) attract supporters with a tiered system of rewards, and d) communicate with supporters and inform the public of the status of the project through periodic updates and progress reports. Directions for future research include conducting an in-depth content analysis of archived data and exploring the perspectives of successful educational technology entrepreneurs using qualitative interviews. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10